Ziff Davis Performance Marketing
Ziff Davis Performance Marketing (ZDPM) is the world's largest B2B tech performance marketing brand, offering services like lead generation, customer data enrichment, and detailed account intelligence.
History of Ziff Davis Performance Marketing
Ziff Davis Performance Marketing (ZDPM) emerged as a leading entity in the B2B tech performance marketing sector as a result of a merger between Salesify and Demandshore. This merger combined the entrepreneurial spirit of both entities with the organizational maturity of Ziff Davis, Inc., the parent company listed on the Nasdaq under the symbol ZD. The company's foundation rests on leveraging innovative technology to drive high-quality and productivity gains in performance marketing.
Services Offered by Ziff Davis Performance Marketing
ZDPM provides a broad array of services designed to meet the diverse needs of modern businesses. These services include: 1. Enrich: Focuses on improving customer data integrity. 2. Connect: Utilizes telemarketing to engage prospective decision-makers. 3. Generate: Offers lead generation across various stages of the marketing funnel. 4. Profile: Provides detailed intelligence on key accounts for Account Based Marketing (ABM). 5. Converge: Uses data points and focused predictions to enhance marketing efficiency. Each service is tailored to help businesses optimize their marketing efforts and achieve greater success.
ZDPM's Proprietary Data Store and Company Store
ZDPM maintains an extensive proprietary Data Store with over 40 million records and a Company Store that maps the technology landscape of 200,000 businesses globally. The Company Store provides valuable insights such as firmographic classification, install base information, employee product reviews, LOB budgets, and upcoming projects. This comprehensive data supports ZDPM's commitment to offering detailed intelligence and improving campaign execution efficiency through custom algorithms.
Lead Generation and Audience Engagement
ZDPM excels in lead generation, successfully generating over 2 million leads annually and maintaining more than 1 million opted-in audiences across specific tech categories. By leveraging advanced data extraction processes and custom algorithms, ZDPM ensures nearly 100% Order-to-Cash (O2C) compliance throughout the campaign lifecycle. This rigorous approach ensures that their clients receive high-quality leads and effective audience engagement.
Global Presence and Core Values
ZDPM operates from strategic locations in Austin, Texas, USA, and Pune, Maharashtra, India, allowing it to serve a global clientele effectively. The company's culture is a blend of the innovative, entrepreneurial spirit from its origin companies and the organizational maturity of Ziff Davis, Inc. ZDPM's core values include a commitment to innovation, teamwork, customer passion, and accountability, which collectively drive the company's operations and client engagements.