Jona Leka
About Jona Leka
Jona Leka is a Founder in Residence at ZINC and Co-Founder at UltraViolet, leveraging expertise in data analytics and behavioral science for product development and business strategy. He holds a PhD in Experimental Psychology from UCL and has a diverse background in marketing and consultancy across various countries.
Work at Zinc
Jona Leka has been serving as Founder in Residence at Zinc since 2023. In this role, he leverages his expertise in data analytics and behavioral science to shape product development and inform business strategies. His position involves collaborating with various teams to drive innovation and create impactful solutions within the organization.
Current Role at UltraViolet
In addition to his role at Zinc, Jona Leka is a Co-Founder at UltraViolet, a healthtech start-up he began working with in 2024. His focus is on revolutionizing precision medicine, utilizing his knowledge in health and technology to develop solutions that address contemporary healthcare challenges.
Education and Expertise
Jona Leka has a robust educational background in psychology and marketing. He earned a Doctor of Philosophy (PhD) in Experimental Psychology from UCL, where he studied from 2021 to 2024. He also holds a Master of Science (MS) in Industrial/Organizational and Business Psychology from UCL, a Master of Arts (MA) in Marketing/Marketing Management from the University of Westminster, and a Bachelor of Science (BS) in Psychology from UCL. Additionally, he completed the International Baccalaureate at St. Clare's, Oxford.
Previous Work Experience
Before his current roles, Jona Leka accumulated diverse experience in marketing and research. He worked as a Marketing Manager and Assistant Marketing Manager at EHW GmbH in Albania from 2016 to 2021. He also served as a Market Research Analyst at Decipher Media Consultancy in London in 2014 and as a Brand Strategy Consultant at Conad in Italy from 2020 to 2021. His roles have involved launching eco-friendly campaigns that enhanced brand awareness and customer loyalty.
Research Collaborations
During his PhD research, Jona Leka collaborated with Facebook's Data for Good initiative, focusing on climate change beliefs and sustainable decision-making. This collaboration highlights his commitment to applying behavioral science to real-world issues, particularly in the context of environmental sustainability.