Zurple
Zurple, founded in 2009 and headquartered in Hunt Valley, MD, provides a marketing automation platform for real estate agents. The company offers lead generation and nurturing tools, serving over 3,500 agents and brokers nationwide.
History of Zurple
Zurple was founded in 2009 and is headquartered in Hunt Valley, MD. The company experienced significant growth, evident by its ranking as the 33rd fastest growing company in America by Inc. 5000 in 2013. In 2014, Zurple was selected by Zillow as one of two launch partners for its Tech Connect Technology Integration Partnership program. In August 2015, the company was acquired by the Perseus Group. Over the years, Zurple has established itself as a leading real estate technology innovator, recognized as a top performer in the field.
Zurple Marketing Automation Platform
Zurple provides a robust marketing automation platform specifically designed for real estate agents. The platform includes a Client Generation Platform with features like intelligent lead nurturing, a CRM with automated pipeline management, and a branded, lead-capturing IDX website. The platform generates leads through branded IDX websites and social media ads. Leads are exclusive and not shared with other agents, ensuring that every lead is a potential client. The platform also offers automated, behavior-driven lead nurturing through personalized email and SMS messages.
Zurple Lead Generation Solutions
Zurple offers various lead generation solutions, including products like Auto Leads, Pipeline Boost, and Auto Listings. These solutions help real estate agents generate and manage leads effectively. Zurple's advertising team manages social media ads to generate leads, which are then automatically categorized based on behavior. The platform alerts agents about the hottest leads, providing insights into leads' online behavior, including preferred properties, price range, and geographic location. In the past year, Zurple delivered 85,000 ready-to-engage leads to its clients.
Client Reach and Achievements
With over 3,500 agents and brokers nationwide using Zurple software, the company has a significant reach within the real estate industry. Last year, Zurple facilitated an estimated $5.1 million in total commission income for its clients. The company also sent 1.4 million automated SMS and email messages to clients' leads, demonstrating its substantial impact on lead nurturing and engagement. Zurple's successes have been recognized through its inclusion in HousingWire’s 2023 Tech100 List.